👨 About the Author
Austin Kleon is the author of a trilogy of books about creativity in the digital age. He describes himself as "a writer who draws" and as you can imagine, his books have excellent illustrations while being short and to the point.
👍 What I liked
I had never been great at keeping a regular blog, due to thinking I needed to have content that was super useful, i.e. long coding tutorials. One interesting point this book raises is that:
"People are instrested in people."
When I thought about this more, I realised that is why you are on Instagram, Twitter, and other social media: you are following the person. You want to see what they are doing, what is exciting them, how they do their work, what apps are on their phone, how they have set up their IDE, etc. This book encourages you to share your tastes, inspirations, and who you admire. This tends to lead to small, concise, and passionate blog posts; I am looking forward to sharing my own. He also goes on to say:
"Once you have learned all you need, learn again."
Showing that you should document your learning or process to show others your ideas and knowledge. Also, to embrace being an amateur, as, by definition, you are enthusiastic in the field but also not scared to try new things or carry out different ideas. A final point I wanted to highlight was:
"Think process not product."
The idea of sharing your process as you go and not waiting until the end. At the start of a project, share your influences and inspiration. Then while in the middle of a project, share your methods and WIPs and finally, when you are at the end of the project, share your lessons learned and then the final product.
👎 What I didn't like
I loved this book. It will be one I go back to from time to time when I am in a rut. Yet, I can see that some may not get the same wow factor and may find the tips as common sense, but the most significant advice is often common sense. There is no magic.
My only criticism is, I wish there was more. This book is condensed and concise, so may not have had the same impact as a more mammoth book. If you feel the same after reading, take a look at Austin's other work.
🤔 Final thoughts
I would recommend this book for people who are starting a blog or are stuck trying to blog. Its aimed at the creative industry, but you can apply the lessons to most lines of work. There are many more lessons in the book, and I would urge you to get it.
If you have enjoyed this review, I have added my affiliate link to the book here. And if you end up reading it, let me know what you think below!